I hear agents say, “we don’t need to have a virtual tour on our listings; we get plenty of activity without them.” Hmm, so do we need pictures of the property? Maybe we just need 1 picture of the front of the home to at least meet the minimum requirements of the Multiple Listing Service (MLS).
Of course, no listing agent will limit the number of pictures to one. Most listings have at least a dozen pictures, and many have far more. We take great pride in providing our clients with top-notch, often professional pictures of the home. So why do we do this?
There are multiple benefits to having lots of great pictures for our listings. We want the buyers to get a feel for the home and decide if they want to see it in person. In this fast-paced market, we have buyers making home offers, sight unseen, using just the information provided within the MLS.
So, for all the reasons that we need pictures in our MLS advertising, I believe that a fully immersive virtual tour is even more important. Why would we want to show a few pictures of a home when we can allow the buyers to walk through the home at their own pace, on their schedule, and not inconvenience the sellers unless they already love what they see and want to go in person?
We often expect the first offers to come in on a new listing within hours of publication. History has shown us that the most motivated buyers tend to be the first ones to send us offers, and they tend to be the strongest offers presented. Why not give the buyer that isn’t able to see the property in the first day or two a chance to submit the highest and best offer?
We know buyers spend more time looking at listings with lots of pictures. They will spend even more time looking if that listing has an immersive virtual tour with it.